How to use this calculator
Choose a period, enter page views for that period, and use your own observed or assumed page RPM. Compare different RPM inputs to see how sensitive revenue is to that assumption.
The formula
A worked example
100,000 page views at an assumed $12 page RPM model $1,200 in revenue for the same period. At $6 RPM, the scenario falls to $600.
Assumptions & limitations
A scenario, not an earnings forecast. The default RPM is illustrative and not market research or a promise. Geography, traffic quality, season, consent, ad fill, and network policies affect actual revenue.
Common questions
Can I enter ad impressions instead?
No. This tool uses page RPM and page views. Ad RPM uses ad impressions and represents a different calculation basis.
Is the default a typical RPM?
No. It is only a worked example. Use your own reporting or clearly label a scenario assumption.
Supporting reference
The method above states this calculator’s assumptions. This reference provides related definitions and technical context.
Google AdSense: revenue per thousand impressions (RPM) ↗Formula and worked example checked against automated test cases. About our methodology.